The 4PMΒ Club - Founding Member
A membership community for high-functioning men and women in midlife who are ready to break the end-of-day drinking habit β without AA, without labels, and without losing who they are.
If your brain works differently β and you've always suspected that's part of why 4PM hits the way it does β you're in exactly the right place.
Everything inside the membership
β The 4PM Resetβ’ Framework
The core method. Full access to the system that interrupts the craving cycle at the exact moment it matters.
β The Craving Beater Guide
Your day-one resource. Practical tools for the first week when the habit is loudest.
β The Dopamine Gap Framework
Why your midlife, high-functioning brain reaches for alcohol at 4PM and exactly how to close that gap without it.
β Monthly Fitness Challenge
A structured physical challenge each month. Fitness is the replacement behaviour, not a bonus. When your body is stronger and your energy is higher, the drink stops making sense. Shared accountability built in.
β Habit Tracker
A simple tracker inside the community. See your streak, your patterns, and your progress over time. Accountability you can see, not just feel. Especially useful if your ADHD brain needs visual proof of momentum.Β
β Sober Performance at Work
A dedicated resource on performing better at work without alcohol. Sharper thinking, cleaner decisions, more presence under pressure. The professional edge sobriety gives midlife high-performers and how to use it deliberately.
β Monthly 30-Day Reset Challenge
A full group reset inside the community each month. Restart, reset, or go deeper with people alongside you.
β Guest Speakers on Calls
Performance coaches, fitness professionals, neuroscientists, productivity experts, and sober midlifers who have done what you are doing. On alternate fortnightly calls. All recordings in the library.