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1:1 Exec Mentorship The ADHD Drinking Pattern Audit Stop Drinking in 30 Days (The ADHD Way)
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Are you ready to break the 4PM drinking habit and take back control of your evenings? 

 

The 4PM Reset gives you a simple, compassionate step-by-step method to break the daily 4pm drinking habit without relying on willpower, shame, or extreme rules.

Imagine reaching 4pm and feeling calm, clear, and fully in control of your choices instead of automatically reaching for a drink. Instead of ending the day feeling foggy or disappointed, you finish your evenings proud, energised, and present for the life you actually want to live.

 

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The ADHD Way To Stop Drinking 

Most advice on how to stop drinking was not built for the ADHD brain.

The ADHD Way to Stop Drinking gives you a simple, structured step-by-step method to break the drinking loop in a way that works with your brain, not against it.

Imagine reaching the end of the day and feeling calmer, clearer and more in control instead of automatically reaching for a drink. Instead of ending the day foggy or disappointed, you finish your evenings proud, energised and more present for the life you actually want to live.

 

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If drinking has quietly become part of how your ADHD brain copes, you’re not alone - and change is absolutely possible.

 

You might recognise yourself here:

✓ By late afternoon, the urge for a drink kicks in almost automatically

✓ You promise yourself you’ll skip it today... but somehow still end up pouring one

✓ You rely on alcohol to switch off stress, quiet the noise, or push through the ADHD crash

✓ Evenings feel foggy, and you wake up wishing you had made a different choice

✓ Deep down, you know the habit is slowly taking more from you than it gives

 

What might your evenings feel like if alcohol no longer controlled you?

Real change begins

with one moment.

Hi, I’m Matt Wing. I created The ADHD Way to Stop Drinking after seeing how many people in midlife quietly struggle with the same daily pattern - wanting to stop, trying to stop, then ending up back in it again. Most advice focuses on willpower or extreme rules, but that approach ignores how the ADHD brain actually works.

The ADHD Way to Stop Drinking offers a practical, structured method to help you understand why the urge happens and gives you a clear plan for what to do when it does - so you can finally take back control of your evenings.

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Working with Matt has been a
life-changing experience. 

“His guidance helped me see patterns I wasn’t aware of and gave me practical tools to make changes. I’m so grateful for Matt’s support and highly recommend him to anyone who is ready to make positive changes.”

- Clare, 47
I started working with Matt during a particularly challenging time.

"His habit tracker helped me prioritise self-care and gave me a much-needed mental boost. Even when things were emotionally tough, it helped me feel like I was still succeeding and moving forward."

- Leanne, 45
Matt literally changed my life, without him I would not be who I am today

"His knowledge and lived experience is so important, for me he could relate to everything I said and this made a huge difference, I went from a heavy drinker and on the verge of losing everything to regaining control of my life. Matt truly knows his stuff."

- Gareth, 38

Quitting Alcohol With ADHD... Looks Different:

 
MOST ADVICE FOCUSES ON WILLPOWER - AND THAT SIMPLY DOESN’T WORK FOR YOUR ADHD BRAIN.


The typical advice around alcohol is either “just drink less” or commit to extreme long-term change immediately.

The typical advice around alcohol is either “just drink less” or commit to extreme long-term change immediately.

Neither approach addresses the real problem - the neurological loop underneath the habit. When the urge hits, it feels automatic. And when you do not understand why it is happening, it is easy to believe something is wrong with you. That is where the real problem begins. That’s exactly why I created The ADHD Way to Stop Drinking - to give people a practical way to break this pattern without shame or overwhelm.

That’s why I created The ADHD Way To Stop Drinking: A Simple Method For Breaking The Drinking Loop In 30 Days

 

The ADHD Way focuses on the real drivers behind your drinking habit... The dopamine drop, the stress, the transitions and the patterns your brain has learned to rely on. 

Instead of relying on willpower, it gives you a simple structure to follow when the urge appears.

 

Here’s how the method works:

 Understanding the Trigger 

Why the craving hits so hard Learn why 4pm becomes such a powerful trigger in midlife and why this pattern forms even when you genuinely want to stop. 

A Clear Battle Plan Know exactly what to do

Create a simple, repeatable plan you can use the moment the 4pm urge appears so you’re never left guessing. 

One Day Thinking Remove the pressure of forever

Shift from overwhelming “forever” thinking to a simple one-day approach that makes change feel manageable and realistic. 

Filling the Void Replace the habit with something better

Discover practical ways to fill the 4pm space so evenings feel calm, rewarding, and meaningful instead of empty. 

Resetting After Slips Stay consistent without shame

Learn how to handle slip-ups without spiralling into guilt or giving up on the progress you’ve already made. 

Making Wins Normal Build confidence through daily success 

Turn small daily victories into lasting momentum so control and confidence become your new normal.

 

WHEN THESE ELEMENTS COME TOGETHER,
THE DRINKING LOOP COMPLETELY LOSES ITS POWER.

And, I'm going to show you how!

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If you're done drinking, and want to...


✓ Finish the day clear-headed instead of foggy 

✓ Feel calm and in control when the urge hits

✓ Stop thinking about alcohol every single afternoon 

✓ Have more energy and motivation 

✓ Sleep more deeply at night

✓ Feel less anxious and more emotionally steady 

✓ Be fully present with your family in the evening 

✓ Feel proud of yourself again 

✓ Start living as the real version of you 

 

Then thriving sober is absolutely possible for you. 


I’VE SEEN IT HAPPEN TIME AND TIME AGAIN - AND YOU CAN BE NEXT.
Matt helped me stop drinking by making me feel truly understood.

"His support came from personal experience, not theory, which made it honest, practical, and incredibly effective. I’m genuinely grateful for the impact he’s had on my life."

- Glen, 51
After my clarity call I felt
motivated to change

"We worked together and I quit drinking and bad food choices, I replaced with a fitness plan and never looked back, thanks Matt"

- Liam, 52
I felt my energy come back 
within two weeks

"Matt's strength program was designed for me and was a massive help in overcoming my fear of the gym."

- Kirstin, 39

It’s Time To Stop Drinking In A Way That Actually Works For The ADHD Brain 

JOIN THE PROGRAM HELPING MIDLIFERS REGAIN CONTROL OF THE EVENING, AND THEIR LIFE.

The ADHD Way to Stop Drinking gives you a simple step-by-step system to break the habit and replace it with a healthier rhythm.
You’ll learn exactly what to do when the urge hits so the afternoon no longer controls you.

WHAT YOU'LL UNLOCK

✓⃝  The real reason the urge to drink keeps showing up when you have an ADHD brain

✓⃝  How to interrupt the automatic drinking loop with a practical ADHD-friendly plan

✓⃝  How to manage stress and emotional triggers without alcohol

✓⃝  A simple daily structure that builds momentum and helps you take it one day at a time

WHAT YOU'LL GET LIFETIME ACCESS TO

✔️ A full 30 day step by step plan – broken down and explained by Matt

✔️ 6 additional, focused training modules to shift your mindset 

✔️ Clear step-by-step guidance inside each lesson

✔️ Simple explanations that remove confusion and overwhelm  

✔️ Practical strategies you can apply immediately when the urge hits

✔️ Lifetime access so you can revisit the method anytime 

 

Across 30 days and in just 6 steps, you’ll be on your way to reclaiming control of your afternoons and evenings.

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You Don’t Have To Live Controlled By Alcohol Anymore

 


...EVEN IF YOU FEEL LIKE YOU’VE TRIED TO CUT DOWN BEFORE AND FAILED...

This course approaches the problem differently by focusing on the ADHD pattern underneath the habit and giving you a clear plan for the moment the urge appears.

 

...EVEN IF YOU’RE WORRIED THAT YOU MIGHT NOT BE ABLE TO STOP...

The method removes pressure and focuses on one day at a time, making change far more achievable.

 

...EVEN IF YOU DON’T WANT TO QUIT DRINKING FOREVER...

This course isn’t about extreme rules - it’s about helping you regain control and choice.

 

...EVEN IF YOU FEEL LIKE YOUR HABIT ISN’T “BAD ENOUGH” FOR A PROGRAM...

If alcohol is bothering you, affecting your evenings, or pulling you away from the person you want to be, that is enough reason to change it.

 

THIS PROGRAM IS DESIGNED FOR REAL PEOPLE WHO HAVE REACHED
THE POINT WHERE ENOUGH IS ENOUGH.

My clients come to me feeling exhausted, flat & stuck in a daily cycle they know is harming them...

... and they leave feeling alive again, clear-headed,

and back in control of their lives again.

 

 

"I hadn't realised just how much my ADHD was part of the problem, until Matt's 30 day challenge. My life has changed beyond belief."

 

“This challenge made me feel understood in a way nothing else has before. As someone with ADHD, alcohol had become my off switch at the end of the day, even when I told myself I would not drink. The way this was laid out made so much sense. It was practical, realistic, and easy to follow. Instead of just telling me to stop, it helped me understand the pattern I was stuck in and how to break it based on my brain. Very quickly, I felt calmer, clearer, and more in control of my evenings. The constant pull towards alcohol started to lose its grip, and I finally felt like change was possible. If you have ADHD and feel trapped in this cycle, this challenge is incredibly powerful.”

- Jez, 43

Frequently Asked Questions

 

Don’t Have To Live Controlled
By Alcohol Anymore

 

TAKE BACK YOUR LIFE IN A WAY THAT WORKS WITH THE ADHD BRAIN.


What are you waiting for?

A calmer, clearer, more energised life is possible -

and The ADHD Way to Stop Drinking is your next step toward it.

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