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Are you ready to break the 4PM drinking habit and take back control of your evenings? 

 

The 4PM Reset gives you a simple, compassionate step-by-step method to break the daily 4pm drinking habit without relying on willpower, shame, or extreme rules.

Imagine reaching 4pm and feeling calm, clear, and fully in control of your choices instead of automatically reaching for a drink. Instead of ending the day feeling foggy or disappointed, you finish your evenings proud, energised, and present for the life you actually want to live.

 

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Are you ready to break the 4PM drinking habit and take back control of your evenings?

 

The 4PM Reset gives you a simple, compassionate step-by-step method to break the daily 4pm drinking habit without relying on willpower, shame, or extreme rules.

Imagine reaching 4pm and feeling calm, clear, and fully in control of your choices instead of automatically reaching for a drink. Instead of ending the day feeling foggy or disappointed, you finish your evenings proud, energised, and present for the life you actually want to live.

 

CLAIM THIS FOR ÂŁ147

If the 4pm drink has quietly

become part of your daily routine,

you’re not alone - and change is absolutely possible.

 

You might recognise yourself here:


✓ The clock hits 4pm and the urge for a drink appears almost automatically

✓ You promise yourself you’ll skip it today… but somehow still end up pouring one

✓ You rely on that drink to switch off stress or push through afternoon exhaustion

✓ Evenings feel foggy, and you wake up wishing you had made a different choice

✓ Deep down, you know the habit is slowly taking more from you than it gives

 

What might your evenings feel like if 4pm no longer controlled you?

Real change begins

with one moment.


I created The 4PM Reset after seeing how many people in midlife quietly struggle with the same daily pattern - the automatic drink that appears every afternoon. Most advice focuses on willpower or extreme rules, but that approach ignores the real trigger behind the habit. 

The 4PM Reset offers a compassionate, practical method to help you understand why the craving happens and gives you a clear plan for when it does - so you can finally take back control of your afternoons and evenings.

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Working with Matt has been a
life-changing experience. 

“His guidance helped me see patterns I wasn’t aware of and gave me practical tools to make changes. I’m so grateful for Matt’s support and highly recommend him to anyone who is ready to make positive changes.”

- Clare, 47
I started working with Matt during a particularly challenging time.

"His habit tracker helped me prioritise self-care and gave me a much-needed mental boost. Even when things were emotionally tough, it helped me feel like I was still succeeding and moving forward."

- Leanne, 45
Matt literally changed my life, without him I would not be who I am today

"His knowledge and lived experience is so important, for me he could relate to everything I said and this made a huge difference, I went from a heavy drinker and on the verge of losing everything to regaining control of my life. Matt truly knows his stuff."

- Gareth, 38

Let's Be Honest... The Old System Is Broken


MOST ADVICE FOCUSES ON WILLPOWER - AND THAT SIMPLY DOESN’T WORK.

The typical advice around alcohol is either “just drink less” or commit to extreme long-term change immediately.

Neither approach addresses the real problem - the daily trigger that shows up at the same time every afternoon. When the 4pm craving hits, it feels automatic. And when you don’t understand why it’s happening, it’s easy to believe something is wrong with you. And that’s where the real problem begins. That’s exactly why I created The 4PM Reset - to give people a practical way to break this specific habit without shame or overwhelm.

That’s why I created The 4PM Reset The Simple Method For Taking Back Control Of 4PM

 
THE 4PM RESET METHOD FOCUSES ON THE REAL TRIGGER BEHIND THE HABIT - THE DAILY MOMENT WHEN FATIGUE, STRESS AND ROUTINE COLLIDE.

Instead of relying on willpower, it gives you a simple structure to follow when that moment arrives.

 

Here’s how the method works:

 Understanding the Trigger 

Why the craving hits so hard Learn why 4pm becomes such a powerful trigger in midlife and why this pattern forms even when you genuinely want to stop. 

A Clear Battle Plan Know exactly what to do

Create a simple, repeatable plan you can use the moment the 4pm urge appears so you’re never left guessing. 

One Day Thinking Remove the pressure of forever

Shift from overwhelming “forever” thinking to a simple one-day approach that makes change feel manageable and realistic. 

Filling the Void Replace the habit with something better

Discover practical ways to fill the 4pm space so evenings feel calm, rewarding, and meaningful instead of empty. 

Resetting After Slips Stay consistent without shame

Learn how to handle slip-ups without spiralling into guilt or giving up on the progress you’ve already made. 

Making Wins Normal Build confidence through daily success 

Turn small daily victories into lasting momentum so control and confidence become your new normal.

WHEN THESE ELEMENTS COME TOGETHER,
THE 4PM HABIT STARTS TO LOSE ITS POWER.

And, I'm going to show you how!

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So If You Want To...


✓ Finish the day clear-headed instead of foggy 

✓ Feel calm and in control when 4pm arrives 

✓ Stop thinking about alcohol every single afternoon 

✓ Have more energy and motivation 

✓ Sleep more deeply at night

✓ Feel less anxious and more emotionally steady 

✓ Be fully present with your family in the evening 

✓ Feel proud of yourself again 

✓ Start living as the real version of you 


Then this transformation

is absolutely possible for you. 


I’VE SEEN IT HAPPEN TIME AND TIME AGAIN - AND YOU CAN BE NEXT.
Matt helped me stop drinking by making me feel truly understood.

"His support came from personal experience, not theory, which made it honest, practical, and incredibly effective. I’m genuinely grateful for the impact he’s had on my life."

- Glen, 51
After my clarity call I felt
motivated to change

"We worked together and I quit drinking and bad food choices, I replaced with a fitness plan and never looked back, thanks Matt"

- Liam, 52
I felt my energy come back 
within two weeks

"Matt's strength program was designed for me and was a massive help in overcoming my fear of the gym."

- Kirstin, 39

It’s Time To Take Back Your 4PM 

JOIN THE PROGRAM HELPING PEOPLE IN MIDLIFE REGAIN CONTROL OF THEIR EVENINGS.

The 4PM Reset gives you a simple step-by-step system to break the daily habit and replace it with a healthier rhythm.
You’ll learn exactly what to do when the urge hits so the afternoon no longer controls you.

WHAT YOU'LL UNLOCK

✓⃝  The real reason the 4pm craving appears every day 

✓⃝  How to interrupt the automatic drink habit A practical 4pm reset ritual 

✓⃝  How to manage stress and emotional triggers without alcohol 

✓⃝  A simple daily structure that builds momentum How to live one day at a time and be present

WHAT YOU'LL GET LIFETIME ACCESS TO

✔️ 6 focused training modules 

✔️ Clear step-by-step guidance inside each lesson 

✔️ Simple explanations that remove confusion and overwhelm 

✔️ Practical strategies you can apply immediately at 4pm 

✔️ Lifetime access so you can revisit the method anytime

 

In just 6 steps, you’ll be on your way to reclaiming control of your afternoons and evenings

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The 4PM Reset gives you everything

you need to break the 4pm habit

 


...EVEN IF YOU FEEL LIKE YOU’VE TRIED TO CUT DOWN BEFORE AND FAILED...

This course approaches the problem differently by focusing on the specific trigger and giving you a clear plan for the moment the urge appears.

 

...EVEN IF YOU’RE WORRIED THAT YOU MIGHT NOT BE ABLE TO STOP...

The method removes pressure and focuses on one day at a time, making change far more achievable.

 

...EVEN IF YOU DON’T WANT TO QUIT DRINKING FOREVER...

This course isn’t about extreme rules - it’s about helping you regain control and choice.

 

...EVEN IF YOU FEEL LIKE YOUR HABIT ISN’T “BAD ENOUGH” FOR A PROGRAM...

If the 4pm drink is bothering you, that’s enough reason to change it.

 

THIS PROGRAM IS DESIGNED FOR REAL PEOPLE WHO HAVE REACHED
THE POINT WHERE ENOUGH IS ENOUGH.

My clients come to me feeling exhausted, flat & stuck in a daily cycle they know is harming them...

... and they leave feeling alive again, clear-headed,

and back in control of their lives again.

 

 

Matt was both encouraging and held empathy
when we first began discussing my current situation.

 

"He totally  “got it” when I said I needed to cut down on my bad habits but I didn’t know where to start. Matt created a great plan for me for both my training in the gym, my nutrition and my mental health…all of it was and is achievable and he suited to me and my lifestyle. This meant I could easily fit all this around work and social environments, the results happened quickly and above all I feel so much clearer and focused then ever before! For me, having Matt there, acting as a mentor and supporting me has been invaluable and I’d recommended him wholeheartedly."

- Jez, 43

Frequently Asked Questions

 

You Don’t Have To Live

Controlled By The 4PM Habit

 

TAKE BACK YOUR AFTERNOONS AND EVENINGS - WITHOUT RELYING ON WILLPOWER.


What are you waiting for?

A calmer, clearer, more energised life is possible - and The 4PM Reset is your next step toward it.

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