THE 90-DAY RESET
Rewire the Habit. Rebuild the Identity. Own the Life.
12Â Weeks
Full Programme
3 Phases
Break → Rebuild → Lead
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Investment
THE PROBLEM WITH MOST SOBRIETY PROGRAMMES
They help you stop. And then they leave you with a gap.
Break the habit
White-knuckle it
Most stop here
Own the new identity
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Most sobriety programmes end at 'Stop'. That leaves you with a gap — all the space where alcohol used to be — and no guidance on what to put there instead.
The 90-Day Deep Work doesn't stop at the habit. We go all the way through to Lead.
THE THREE-PHASE JOURNEY
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Understand & Disrupt the Habit Loop
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→ Map your personal trigger loop in full
→ Build your 4PM replacement ritual
→ The 20-Minute Craving Protocol
→ High-Risk Playbook with social scripts
→ Strong at 60 Vision — first draft
Rewire Identity, Body & Emotions
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→ The identity shift — building the new you
→ Hormonal & physical recovery roadmap
→ Emotional regulation without alcohol
→ Relationship navigation & social rewire
→ Performance Stack for Strong at 60
Purpose, Direction & the Long Game
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→ Full 90-day audit — evidence of change
→ Values excavation & next chapter design
→ Long-term system architecture
→ Relapse protocol & support network
→ Graduation Document, to keep forever
THE IDENTITY SHIFT — WHY THIS GOES DEEPER
Behaviour change alone doesn't last. Identity change does.
BEFOREÂ
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âś—Â 'I'm trying not to drink'
âś—Â Fighting cravings with willpower
âś—Â Apologising for not drinking socially
âś—Â Wondering who you are without alcohol
âś—Â Living in 30-day cycles of success and failure
AFTER 90 DAYS
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âś“Â 'I am someone who chose a different life'
✓ A system — not willpower — running the show
✓ Confidence and scripts for any social situation
âś“Â A clear identity and a written Strong at 60 Vision
✓ A Graduation Document — your permanent reference
THE PROBLEM WITH MOST SOBRIETY PROGRAMMES
They help you stop. And then they leave you with a gap.
20–25%
Testosterone suppressed by regular drinking
Days 1–7
Cortisol begins normalising
2–4 Weeks
Testosterone recovery begins significantly
6–8 Weeks
Full sleep architecture restored
MEN — TESTOSTERONE RECOVERY
Energy, mood, drive, libido, muscle recovery and motivation all begin improving within weeks of sustained abstinence. The fatigue most men attribute to 'getting older' is substantially alcohol-driven.
WOMEN — HORMONAL REBALANCING
Alcohol worsens perimenopausal symptoms significantly. Hot flushes, sleep disruption, and mood instability all improve substantially when oestrogen and cortisol are no longer being disrupted by regular drinking.
12 WEEKS AT A GLANCE
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Understand the Wire
Disrupt the Loop
Handle Hard Moments
Build the Identity
The Identity Shift
Body & Brain Rebuild
Relationships & Social Rewire
Emotional Regulation
The 90-Day Audit
Purpose & Direction
Long-Term System
Graduation
The habit broken — permanently
Replaced at the neural level, not suppressed by willpower.
An emotional regulation toolkit
Real tools for real feelings — without chemical numbing.
A locked-in identity
Not 'sober' — someone who chose a performance life.
Your Strong at 60 Vision
Written, specific, personal. Your anchor for the next decade.
A Graduation Document
Everything you've built — yours to keep and return to.
A life you don't need to escape
The real goal. Built from the ground up over 90 days.
THE THREE-PHASE JOURNEY
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- You've done 30 days and want to go much deeper
- You want identity-level change, not just habit change
- You're ready to do the emotional work, not just the habit work
- You want to understand your purpose and direction, not just stop drinking
- You're committed to 90 days of serious, consistent effort
- Phase 2 goes into identity, emotions & relationships — most programmes never get here
- Phase 3 addresses purpose and direction — 'now what?' is finally answered
- The Graduation Document means you leave with something permanent
- ADHD-aware throughout — named and addressed, not ignored
- Peer experience, not clinical detachment
READY TO GO ALL IN?
The habit ends in the first 30 days. Life begins in the next 60.
THE 90-DAY DEEP WORK
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âś“ 12 Ă— 1:1 coaching calls + async support
âś“ All 3 phases + Graduation Document
âś“ Identity, purpose & the long game
YOUR OPTIONS
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30-DAY RESET
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Entry Point
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4 Ă— 1:1 coaching calls
Async support throughout
Full toolkit & deliverables
Strong at 60 Vision + Personal Why
90-DAY DEEP WORK
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Full Transformation
12 Ă— 1:1 coaching calls
Async support throughout
All 3 phases: Break / Rebuild / Lead
Graduation Document, yours forever
30→90 BRIDGE
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Complete Reset → Roll In
Finish 30-Day Reset
Roll directly into 90-Day
ÂŁ500 loyalty saving
Zero break in momentum