THE 30-DAY RESET
Break the Pattern. Build the Foundation.
4 Weeks
Structured Programme
1:1
Personal Coaching
£797
Investment
The 4PM Wall
Every day without fail — the clock hits 4PM and the autopilot kicks in. It stopped feeling like a choice a long time ago.
Willpower Keeps Failing
You've set rules, taken breaks, tried 'just one'. You know what happened next. The problem isn't you — it's the approach.
High-Functioning, Low-Energy
From the outside everything looks fine. Inside, you know alcohol is costing you sleep, sharpness, and self-respect.
THE SCIENCE BEHIND WHY YOU'RE STUCK
LIt's not a character flaw. It's neuroscience.
The 4PM drink isn't a choice any more.
When drinking patterns repeat, the brain shifts control from the prefrontal cortex — conscious decision-making — to the basal ganglia, which runs habits automatically.
20–25%
Testosterone is suppressed by regular drinking in men
Days
Cortisol begins normalising after you stop
2-4 Weeks
Testosterone recovery begins — energy, mood, drive
UNDERSTAND
Map the wire
Identify your personal trigger loop — cue, routine, reward. See exactly how the habit was built before trying to break it.
DISRUPT
Replace the ritual
Build a 4PM alternative that meets the same need alcohol was meeting. Designed for your life, not a generic template.
HANDLE
The hard moments
Social pressure, stress spikes, bad days. Scripts, pre-decisions, and a personal playbook for every high-risk scenario.
OWN IT
Build the identity
Lock in who you're becoming. Your Strong at 60 Vision. Your Personal Why. The foundation for everything that follows.
WHAT YOU GET INSIDE THE 30-DAY RESET
COACHING & SUPPORT
✓⃝ The real reason the 4pm craving appears every day
✓⃝ How to interrupt the automatic drink habit A practical 4pm reset ritual
✓⃝ How to manage stress and emotional triggers without alcohol
✓⃝ A simple daily structure that builds momentum How to live one day at a time and be present
YOUR DELIVERABLES
✓⃝ Personal Habit Loop Map
✓⃝ Strong at 60 Vision (written)
✓⃝ Your Personal Why (written)
✓⃝ Non-Negotiable List
✓⃝ 30-Day Evidence File
✓⃝ Quick-Reference Toolkit Cards
YOUR DELIVERABLES
✓⃝ You're 40–55, high-functioning, and know the habit has become a default
✓⃝ You've tried cutting back and it hasn't stuck
✓⃝ You want a system — not willpower, not 12 steps, not rock bottom
✓⃝ You want to feel the way you know you can feel at 50+
✓⃝ You're ready to invest 30 days in building something real
THIS IS NOT FOR YOU IF...
✓⃝ You need medical detox (please see your GP first)
✓⃝ You're looking for a magic fix with no effort
✓⃝ You want group recovery — this is 1:1 only
✓⃝ You're not willing to do the written exercises
WHY THIS IS DIFFERENT
No 12-Step. No rock bottom required.
You don't need a crisis. You just need a better system.
Habit science, not willpower.
We work with how your brain is wired, not against it.
ADHD & neurodivergent aware.
Dopamine gaps, boredom spikes, transition anxiety — all addressed.
The goal is Strong at 60.
Sobriety is the platform, not the destination.
THE 30-DAY RESET
£797
✓ 4 × 1:1 coaching calls
✓ Async support throughout
✓ Full toolkit & deliverables
✓ Strong at 60 Vision + Personal Why doc